The journal — web tips for craftspeople
Tips, behind the scenes and news from the collective.
Word of mouth isn't dead — it just changed messengers
Everyone says word of mouth is dead and that everything happens online now. In reality it is doing fine: more and more clients ask an artificial intelligence for advice rather than a neighbour. And an AI that finds nothing about you won't recommend you.
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Should you rebuild your website? And if so, how often?
Two to three years, so they say. But the real answer comes down to six signs of wear and a maintenance rhythm — not a date on a calendar.
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How to list your business on Google
The Google listing that shows your map, hours and reviews is free and takes minutes to create. Here is how to do it — and why a missing listing hands the spot straight to your competitors.
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Why a tradesperson needs a website even more than a large company
A large company can afford a dip in visibility for a while — its reputation absorbs the hit. An independent tradesperson doesn't have that cushion. Every job matters, and every customer who can't find them on Google is a customer who goes elsewhere.
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Why a professional website is essential for your business in Switzerland
Before they even speak with you, a potential customer has already looked you up online. Here's what's at stake in those few seconds, and why AI is changing the game even further.
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Websites for freelancers: the mistakes that cost you clients
Coach, consultant, therapist, photographer, trainer: in service professions, a website often has only a handful of seconds to convince. Here are the most common mistakes, and what they really cost.
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AI news for August 2026
At Atelier Web Romand, we keep an eye on AI news because it directly affects our craft: what we can build, what we need to disclose, and what makes a website visible or not. Here's what matters this month for your website.
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Free website, 200-franc website: what nobody tells you before you sign
On paper, the offer looks unbeatable. In practice, what isn't written into the promise almost always ends up costing you, in money or in wasted time.
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What a website really costs in Geneva
Between the quote you're shown and the invoice you actually pay, there's often a gap. Here's what freelancers really charge, what agencies charge, and the recurring costs nobody puts on the first page.
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